Composing and publishing
This is the flow you will use every day: compose → (approve) → schedule or publish → track status.
1. Compose a post
Open the Composer. Write your post and pick the channels it should go to. Targeting more than one channel creates a copy per channel, so you can tailor the wording for each network — a punchier line for one, a longer version for another — without starting over.
Add images from your media library when you want them. Anything you upload is saved to the library for reuse.
2. Ask AI for a caption (optional)
Stuck on wording? Ask Duma for a caption suggestion and edit it to taste. Treat it as a first draft, not the final word — you always stay in control of what goes out.
3. Route for approval (optional)
If your workspace reviews posts before they publish, submit the draft for approval. It lands in the Approvals queue, where a teammate with the right role approves or sends it back with feedback. Whether approval is required depends on the roles in your workspace — contributors draft, and someone with publish rights signs off.
4. Schedule it — or publish now
- Schedule picks a future date and time. Duma publishes it durably when that moment arrives, so it goes out even if your laptop is closed.
- Publish now sends it straight away.
Changed your mind about a scheduled post? Unschedule it before it fires and it drops back to a draft.
5. Track status per channel
Open the post from Posts to see how it did on each channel. A target moves from scheduled, to publishing, to published (or failed), and once it lands you get a link straight to the live post. Because each channel is tracked separately, you can see at a glance if one network succeeded while another needs a retry.
Tips
- Practise on the demo profile first. It runs the exact same flow and records a mock result — a risk-free way to learn scheduling and approvals.
- Customise per network. The whole point of targeting multiple channels is to say it the right way in each place — use it.
- Schedule in batches. Line up a week of posts in one sitting; the calendar does the rest.