What is Duma?
Duma — isiZulu for "thunder; to resound" — is a marketing-automation platform for teams that publish across social networks. Write a post once, tailor it per network, get it approved, and let Duma publish it on schedule. It replaces the tab-juggling of posting by hand with a single composer, a shared calendar, and a clean approval trail.
What you can do
- Compose once, publish everywhere. Draft a post and target one or more connected channels. Customise the wording per network when you want to.
- Let AI help with captions. Ask for a caption suggestion and refine it, rather than staring at a blank box.
- Schedule ahead. Pick a date and time; Duma publishes durably when it arrives, so nothing depends on your browser being open.
- Approve before it goes out. Route drafts to a reviewer, with roles that decide who can publish.
- See the outcome per channel. Every post shows its status on each network, with a link to the live post once it lands.
- Keep media in one place. A shared library for the images your posts reuse.
How teams are set up
Duma works in workspaces. A workspace holds your connected channels, your media library, your posts, and your teammates. Members have roles — owner, admin, editor, contributor and viewer — that decide who can compose, who can approve, and who can publish.
Next steps
- Getting started — sign in, create a workspace, connect a channel.
- Composing and publishing — the composer → schedule → approve → publish flow, end to end.
- FAQ — networks, approvals, and your data.