Relationships & key accounts

Deals close because relationships stay warm. Artemis watches the relationships behind your pipeline so the important ones don't quietly fade between deals.

Relationship warmth

Every key contact carries a warmth signal — a simple read on how alive the relationship is, based on how recently and how often you've been in touch. Warmth cools on its own as time passes without contact, so a relationship you're neglecting stands out at a glance. Log a call, meeting or message and it warms back up. Use warmth to spot the champion you haven't spoken to in a month before it costs you a deal.

Keep-in-touch reminders

Some relationships are worth maintaining even when there's no deal on the table. Set a keep-in-touch cadence on the contacts who matter — a rhythm for how often you want to reach out — and Artemis reminds you when someone is due. It turns "I really should check in with them" into a prompt that actually appears in your day, so staying in touch becomes a habit rather than an afterthought.

Key accounts

Not every account deserves equal attention. Mark your most important companies as key accounts so they get first-class focus: their contacts, open deals and warmth roll up in one view, and going quiet on a key account is surfaced sooner than on the rest. This is how you make sure the handful of relationships that drive most of your revenue never slip through the cracks.

Putting it together

Warmth tells you who is cooling, keep-in-touch tells you who is due, and key accounts tell you who matters most. Work them together and the relationships behind your pipeline stay healthy — which is what keeps the pipeline itself healthy.

Next steps

• Contacts & accounts — the records these signals are built on.
• Working your pipeline — turn warm relationships into moving deals.